Marketing and Communication Lead

Location: Remote

Position: 12-month contract with potential to renew/become permanent

Hours: Initially part-time to be adjusted upon the understanding of the role

About the company

MiKashBoks is a pro-poor fintech startup that seeks to transform the financial experience of the last billion. It’s an app that makes group saving and lending safer and easier. We bring informal savings & lending groups online so that people at the bottom of the financial pyramid can build a financial footprint. We partner with organisations that work with these groups to make our services available. The MiKashBoks app went live on Google Playstore in January 2022.

Founded in 2021, MiKashBoks founders come from a long history of working in communities excluded from the financial system – whether it is black Americans and minorities in the United States or in emerging economies where offline financial transactions occur within social networks.

The team is based in diverse locations – the US, UK, India, Sierra Leone – and generally, works on a remote basis.

About the role

We are hiring a candidate comfortable working in a flexible range of roles befitting an early-stage start-up. The roles will encompass, but not be limited to the following and each will sit within three main areas of responsibility:

  1. Building our brand, designing marketing materials, and taking lead in communications
  2. Preparing for our planned US launch: designing initial campaigns, creating social media interest, and preparing a waiting list
  3. Supporting local marketing campaigns as needed in Sierra Leone, Nigeria, South Africa, and other countries to be specified, and the ability to link our successes in these markets to the United States audience

Brand

  • Develop a brand strategy to raise MiKashBoks brand awareness among key groups – potential partner/client organisations, investors
  • Build and maintain MiKashBoks’ brand identity

Communications

  • Develop, implement, and manage our communication strategy, including the use of social media, our website, and relevant online outlets
  • Define our communication KPIs and approach to monitoring and measuring these
  • Work with other MiKashBoks colleagues to capture, package, distribute, and archive content relevant to the communication strategy
  • Creating videos, training materials, and other media, as needed

Marketing

  • When appropriate, and in conjunction with implementation partners, develop and monitor targeted marketing campaigns
  • Develop incentivisation programs to address behavioural challenges in adoption of the app among users and field agents / group administrators
  • Manage relationships with marketing agencies and designers as required for execution of marketing plans, in particular in local markets

Research

  • Partner with Chief Product Officer on user research and feedback
  • Stay up to date with latest news and trends in MiKashBoks markets and financial technology in the developing world and monitoring external conversations relating to MiKashBoks
  • Lead new country market and partner research
  • Work on the identification of grant opportunities and other funding sources; research and assist with the grant writing process

About you

What Excites You

  • You have a genuine passion to help people be better with money
  • You have deep empathy and have the ability to listen deeply to users
  • You like working in a small team where everyone does a bit of everything
  • You’re OK with ambiguity
  • You get stuff done

What Excites Us

  • A proven record in Financial Services (ideally FinTech) marketing
  • Preferably both B2B and B2C experience
  • A strong communicator and exceptional writer
  • A creative with a wide breadth of experience
  • A global citizen who is comfortable working remotely – members of the West African diaspora are highly encouraged to apply
  • 5+ years of experience working with consumers/users

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.