MiKashBoks has completed its first product design sprint. The aim of this sprint was to validate the insights that the team gained from its desk research and extensive stakeholder analysis that it conducted in the agriculture sector in Sierra Leone. Our team conducted an immersive ethnographic study with small-holder farmers in the district of Port Loko to better understand their financial needs and the challenges that they faced in increasing their crop yield. The team also validated and improved upon on the major workflows that the application would be using, including the process by which alerts about upcoming payments would be sent to the farmers, the steps in signing up a new farmer to the platform, and the method used by a farmer to use their savings to purchase crop inputs.
Some of the key findings that the team gained from the design sprint are as follows:
- Despite rising trends in mobile phone and mobile money adoption in the country, mobile phone and mobile money usage is still low amongst the targeted end users
- Any agri-tech innovation should focus on more value added crops instead of catering to widely planted crops which are already heavily subsidized by the government
- To ensure widespread adoption amongst people at the base of the pyramid, any tech-based intervention should have the maximum number of human touchpoints
The design report in full can be accessed here